Many businesses use media persistence to get their name into the public space solidly. This ranges from the golden arches of McDonalds to the Target logo. However, when a company stamps a brand on something we use all the time, it is perhaps even more powerful.
The Microsoft Windows logo has been stamped on nearly ever piece of computing equipment geared at the general public for the past 20 years, and has made the presence of the windows logo recognizable in people's minds. This is the power of a logo that has transformed from merely a symbol into a personal attachment. Many computer users associate the logo with their own computers, and in this way grow attached to the logo and it becomes more and more pervasive throughout society.
This is the same strategy Apple has employed in their newer lines of computers:
The logo becomes what the user who has purchased thinks of when they use the computer, and in a way becomes the symbol for what the actual tool does (whether or not the company who the logo belongs to actually is deserving of the credit which they are given). In this way, persistence in the form of media representation of a businesses symbol provides us with an attachment to products which we purchase. It creates loyalty between customers and products.
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