Youtube is a powerful tool that has refashioned video viewing today in comparison to how it was handled in the past via broadcast television and TV Guide media.
Youtube is a reinvention of the spreading of video media to the masses. It has changed the content provider to the hands of the many rather than the few. Video content is brought to attention by means of general popularity rather than purely the endorsement it receives from large corporations.
The actual delivery system is not the only aspect of this revolution that has changed via Youtube. The content is directed at a lower attention span, and the length of videos have been condensed for content rather than drawn out time periods.
This effect has propagated throughout the media. Many shows have adopted smaller timeslots (seen through the common cartoon length of 15 minutes vs. the previous norm of 30) to accommodate the new attention span induced on audiences through this distribution system.
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